PlayAbroad AI Integration
The PlayAbroad project involved building and deploying a fully automated AI Voice Assistant, designed to optimize communication with leads through seamless integration with the client’s CRM system.
Whenever a new lead appears or a specific trigger condition is met, the voice assistant immediately places a call to the client. It naturally introduces the PlayAbroad brand, proposes a convenient time for a chance assessment call, and sends reminders about scheduled calls – all using natural-sounding human speech. During each conversation, the AI collects structured responses to predefined questions and automatically stores the data into the CRM fields.
# PlayAbroad AI Integration
Additionally, the system sends internal alerts to the team in cases where human follow-up is required, streamlining the entire pre-consultation funnel – from lead intake to booking.
Types of users:
- Leads (Student Athletes / Parents) – communicate via AI assistant; data flows directly to CRM;
- Sales/Recruitment Coordinators – receive internal alerts and manage exceptions in CRM;
- Developers & Admins – monitor performance, adjust flow logic, and maintain integrations.
Each user group interacts with the system through a different interface or layer of automation, ensuring tailored functionality for every role.
Team:
- AI Product Manager
- Conversation Designer
- Backend Integrator
- QA Engineer
Technologies:
- Workflow automation
- LLM based scenario for call
- Data structure and process automation
- System integrations
